Search engine optimization is not magic! There are no course
books for it neither is there any formal rules to play by. Rather, effective
search engine optimization springs from experience and expertise in tracing the
movements and behavior of search engine like Google, Yahoo, and Face book and MSN.
There are no formal rules to optimize a website and get it to the top of search
engine results. However, there are certain fundamental principles to be
followed to get the website listed in the search engine results category
through the Professional Seo Services Pakistan.
Search engine optimization involves a lot of research. One
has to be at the alert and up to date with the latest industry news and
constantly monitor the top search engines for their updates. In addition, there
has to be a constant pursuit to search for new ways to improve traffic of the
website and increase its popularity in search engines.
Search engine optimization of a website heavily depends on
the website design. The website needs to be designed in such a way that it is
friendly with the search engines and act as a powerful spot to attract
visitors.
Search engine robots are computer programs that favor
certain design aspects while detest others. Here are some:
JavaScript
It is a client side coding platform. Though search engines
like Google are improving their technology daily, they do not really recognize
JavaScript. Therefore, by all means it makes sense to avoid using it as much as
possible. At least, avoid using JavaScript for the navigation system of the
website. This is because search engines can follow the links to the internal
pages of your website.
Flash
This is again a computer program that is used to create
animations and visual effects. Several video streaming websites use Flash to
display their content which usually comprises of videos and clips. Even
websites use this program to display their banner ads and charts to attract
visitors for getting the best top ranks in the Google or yahoo for the Best Professionalseo Services pakistan. Text materials and even hyperlinks can be embedded in
Flash. However, search engines fail to recognize Flash and all the content
therein remains hidden from the crawlers making it completely useless.
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